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ainsworth
trade
show booth
Ainsworth is a leading manufacturer of OSB and concrete-forming
panels. They wanted a trade show booth that would convey
their brand message of leadership and innovation with a focus
on quality products. The challenge was to differentiate them
from a number of competitors with larger booth spaces and
budgets to match. In addition, many of the competitive wood
producers utilized product heavily in their booth construction,
making it hard to distinguish between booth properties and
product on offer.
Our strategy was to make a dramatic statement through color
and lighting, and use height to create a larger presence.
Drawing on modern exhibit techniques of fabric and bright
white lights, we were able to create large structural elements
cost effectively. Graphics and product displays change out
for flexibility between shows, and the open floor plan allows
for promotions and meeting area.
For PCBC and World of Concrete shows in 2006, pre-show promotional
efforts centered around a fully operational safe. Attendees
were invited to “crack the safe” and select a
prize from within.
Results:
- Ainsworth’s booth received strong traffic, significantly
increased from previous years.
- Safe promotion generated significant traffic, and allowed
sales staff to qualify attendees while they were waiting
to try cracking the safe.
Additional samples:
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