looks like pointSIX™ weather
How do you take the subfloor category by storm? Develop a whole new approach to the age-old problem of edge swell. Our client Ainsworth did just that with a revolutionary new flooring called pointSIX.
C Squared helped Ainsworth create the name and identity for pointSIX Flooring as well as launch it in building publications and at trade show events.
Under the theme “Looks like pointSIX weather,” C Squared’s creative approach tied to the key product benefit: pointSIX is designed to offset the effects of moisture thanks to a unique tapered-edge technology.
A little rain? Bring it on. A series of consecutive half-page spreads in every major trade publication? That too.
