solid strategy

Staron^®, Sumsung’s entry into the solid surface countertop market, debuted in the U.S. just as the competition was heating up. The good news is, it’s an outstanding product. Attractive. Durable. Stain-resistant. Hygienic. Non-porous. Easy to clean. And did we mention, cost- effective?

With all that going for it, the task in developing collateral for the launch was simply to get out of the way and let the product shine. Clean layouts, simple close-ups of the product, to-the-point copy... effective stuff.

Click here to see the brochure. 2 3