concrete learning

Ainsworth wanted to capture a greater share of the pour-in-place concrete market by offering new overlaid Oriented Strand Board (OSB) forming panels that are reusable and cost less than traditional overlaid plywood options. C Squared recommended an educational campaign built around helping concrete contractors save money and make the most of their panel investments. Themed “Maximize Pours, Minimize Costs,” the webinar, ads, and guide we recommended talked directly to contractors’ pain points, positioning Ainsworth as the industry expert.

the results:

• Webinar attendees spent an average of 20 minutes (out of 25 minutes total) viewing information, and 48% of them downloaded content for future reference – more than double the typical response rate.
• 10.7% of those who watched the online TV pre-roll ad clicked through to Ainsworth.