the wow factor
Jacuzzi wanted to re-invigorate their brand image and get the word out to the trade that its latest bath and whirlpool designs were modern, luxurious and innovative. In a word (or better yet – photos), sexy! The campaign we created – “The Nature of Jacuzzi” – was designed to:
- simply and elegantly feature the product as the hero
- rhetorically examine the nature of modern luxury and innovation
- dominate kitchen and bath trade publications with striking and consecutive half-page spreads
This last was a significant part of the “wow” factor. In very short order, we were able to secure spreads across four consecutive pages and effectively “own” the issue of every major trade publication. Credit for that goes to the great relationships we’ve built over the years with publication editors and reps. Let’s just say, a lot of lunches are involved.
