the life aquatic

Waste-eating algae. That was the fascinating subject around our virtual conference table with client Oldcastle Precast. The assignment – build a compelling press kit around its new municipal wastewater treatment technology. In a very real sense, the system was revolutionary; in fact, it was based on an algaewheel.

Key messages to convey: Algaewheel technology

• offers a sustainable, environmentally sensitive way to manage wastewater
• is maintenance-free and easy to install
•  treats water to regulatory standards
• costs the same or less than existing technologies

At the Water Environment Federation Technical Exhibition and Conference (WEFTEC), a leading industry trade show, C Squared conducted one- on-one meetings with 25 trade editors to introduce them to the benefits of Oldcastle Precast’s technology. Algae that eat sewage. Now if we can make that story compelling, think what C Squared can do for your next project.