small. custom. stand-out.

Simpson Strong-Tie^® is well-known for its range of functional behind- the-wall connectors and fasteners. So when they set out to introduce their new exposed Architectural Product Group (APG) line at a major architectural show, we knew something different was in order.

The airy exhibit our exhibit designer conceived for them takes its cue from a gallery setting. Curved white backdrops showcase the product’s clean lines. Beams featuring APG fasteners were suspended with aircraft cable. And aspirational photos of the product in residential contexts were mocked up to stir architects’ imaginations.

Results:

• This small, custom exhibit stood out on the AIA show floor in the midst
  of larger-scale dullness.
• The booth received outstanding traffic, including long lines to collect
  the sought-after premium (an architectural plan carrier).

View the booth here. 2 3