project rejuvenation: jacuzzi ahead

Jacuzzi needed jazzing up. A poor housing market, dispiriting employee layoffs, multiple management changes, lackluster past product offerings – all had contributed to flagging perceptions, both internally and externally.

We were brought in to help rejuvenate the brand with a video celebrating Jacuzzi innovation. Our focus was to showcase several remarkable new products emerging from the company’s R & D department, remind audiences of the ingenuity and leadership that has made Jacuzzi Jacuzzi, and inspire sales teams, employees and distributors to be part of the Jacuzzi success story going forward.

The main message: Jacuzzi, the inventor of hydrotherapy, is once again raising the bar. “We’re back!”

Here is a small snippet of the video that resulted.