principals brenda collons (left) and heather crunchie (right), katy tomasulo (center)

C Squared is a full-service advertising, marketing and public relations agency devoted exclusively to the kitchen, bath, building and architectural industries. We take our name from the dynamic duo that really is C Squared: Brenda Collons and Heather Crunchie. Together we bring more than 20 years each of industry insight and marketing experience to the building products category. And we have a lot of fun doing it.

brenda collons | principal
brand strategy, creative strategy, media, research
Brenda’s broad agency experience includes consumer and trade branding in retail, travel and leisure, food and beverage, sports and recreation, and building products. Brenda has worked as an account manager, supervisor, planner and vice president at national and regional advertising agencies based in the Northwest.

heather crunchie | principal
strategic plan development, trade show marketing, lead management
After several years in direct response advertising in both the UK and the US, Heather spent eight years heading up marketing at Willamette Industries, a leading forest products company. She then returned to the agency side, specializing in the building products category.

katy tomasulo | PR and social media manager
media relations, editorial, building product analysis, social media
Katy brings to C Squared 11 years on the editorial side where she covered building products and green building for publications such as EcoHome, Building Products, Builder, Tools of the Trade and ProSales. An avid blogger and Tweeter, Katy is an expert on the nuances of introducing building products to trade audiences.