heather crunchie | principal
(Strategy, public relations, media, trade shows)

Heather has worked on both the agency and client side in the U.K. and in the U.S. With more than 14 years in the building products category, Heather spent eight years heading up marketing at Willamette Industries, a leading forest products company. She then joined an ad agency specializing in building products and built a satellite office from the ground up. Her account experience includes Boise, Potlatch, Simpson Strong-Tie, Hanson Brick and Tile, Lasco Bathware, Tile Roofing Institute and Ainsworth. Outside of building products, Heather’s passion is marine conservation, with a particular interest in sea turtles. She works with non-profit organizations on related community education issues.
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