Forterra

How do you get your voice heard amid a sea of negativity? Forterra was dealing with that question after competing-material producers used negative, often misleading, marketing tactics to deter customers away from concrete pressure pipe products. C Squared launched an editorial campaign that, rather than directly engage or provoke, would let Forterra’s extensive expertise and the products’ proof of performance—including thousands of miles of successful pipelines and projects still in operation 90 years later—speak for itself. The result has been numerous bylines and case studies that provide serviceable content and solid examples under the Forterra brand name.

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