Nichiha’s signature commercial product, Illumination Series, is branded on the idea of limitless design options and colors. C Squared leveraged this concept for a trade show marketing promotion with a “What’ Inspires You?” campaign. Used to support the 2014 American Institute of Architects Conference, we mailed postcards before the show and handed more out during the show. We asked architects to showcase their design inspiration. The diverse entries, from drawings to quotes to photos, posted to the exhibit wall and shared across social media platforms. The campaign extended beyond the show with a voting contest for the favorite design.

On a regular basis, C Squared reaches Nichiha’s audience of architects and builders via Facebook, Twitter, LinkedIn, Pinterest, and Instagram with an approach that combines real-world examples with industry resources. By leveraging Nichiha’s vast library of project photos, we continually showcase the possibilities of the company’s range of siding products to inspire clients and potential customers. At the same time, frequent links to outside articles and tools ensure a steady stream of helpful content while positioning the manufacturer as a partner and leader.



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