Simpson Strong-Tie is well-known for its range of functional behind-the-wall connectors and fasteners. So when they set out to introduce a new exposed Architectural Product Group (APG) line at a major architectural show, we knew something different was in order.
The airy exhibit our designer conceived takes its cue from a gallery setting. Curved white backdrops showcase the product’s clean lines. Beams featuring APG fasteners suspend from aircraft cable. And aspirational photos of the product in residential contexts stir architects’ imaginations.