SIMPSON STRONG-TIE

Simpson Strong-Tie is well-known for its range of functional behind-the-wall connectors and fasteners. So when they set out to introduce a new exposed Architectural Product Group (APG) line at a major architectural show, we knew something different was in order.

The airy exhibit our designer conceived takes its cue from a gallery setting. Curved white backdrops showcase the product’s clean lines. Beams featuring APG fasteners suspend from aircraft cable. And aspirational photos of the product in residential contexts stir architects’ imaginations.


TRADE SHOW




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