Trus Joist, one business within the Weyerhaeuser Wood Products family, was having an identity crisis. The Weyerhaeuser and Trus Joist logos had been created as two different companies and two different times – and they felt like it. C Squared was brought in to create a new Trus Joist brand that worked together with the Weyerhaeuser brand. By creating a logo that used elements from both the earlier Trus Joist brand and the existing Weyerhaeuser brand, we created a more impactful, timely design that was implemented across a range of marketing materials, including business cards, collateral, product packaging, emails, etc.
TRADE SHOW MARKETING